RYANJUDY
Where strategy meets technology. Building measurable digital experiences at the intersection of marketing, web development, and data-driven decision making.
Strategy-first.
Technology-enabled.
I'm Ryan Judy — a digital strategist and marketing technologist with over a decade of experience bridging the gap between creative vision and measurable business outcomes. My career spans higher education, financial services, clean energy, real estate, and agency work.
At The Ohio State University, I managed digital strategy and web governance for one of the nation's most-visited university websites. Today at Bread Financial, I'm building marketing technology platform integrations that power smarter, more connected customer journeys.
I hold a B.S. in Journalism (Strategic Communication) from Ohio University and completed a Coding Bootcamp at Case Western Reserve University — giving me a rare combination of storytelling instinct and technical execution.
Coding Bootcamp — Web Development
Case Western Reserve University · 2017
B.S. Journalism — Strategic Communication
Ohio University · 2010–2014 · Political Communication Certificate
Work Experience
Marketing Technology Platforms Specialist
Bread Financial
Developing and optimizing marketing technology platform integrations to streamline customer data flow, campaign automation, and cross-channel attribution for a leading consumer finance company. Working at the intersection of data, engineering, and marketing to build infrastructure that drives smarter, more personalized customer journeys.
Web Channel Manager
The Ohio State University
Managed digital strategy and user experience for osu.edu — one of the most-visited university websites in the country. Led web governance across cross-departmental teams, drove digital campaign strategy for the web channel, and supported university-wide podcasting technology platforms.
Web and UX Strategist
Antenna Group
Created user-focused website strategies for a portfolio of clients in the energy, mobility, and sustainability sectors. Implemented custom websites using WordPress and HubSpot, optimizing for engagement and conversion metrics through strong information architecture and content strategy.
Sr. Digital Marketing Manager
CrossCountry Mortgage, LLC
Led digital marketing strategy and execution for one of the nation's top mortgage lenders. Managed integrated campaigns across PPC, SEO, social media, and email — building a digital infrastructure that drove significant qualified lead volume and brand growth.
Marketing Director
The Young Team – Keller Williams
Directed all aspects of digital and traditional marketing for a high-volume Keller Williams real estate team. Developed the team's web presence, managed social media, and built campaign infrastructure that measurably expanded digital reach, brand recognition, and inbound lead generation.
Skills & Expertise
Marketing & Strategy
Technical
Platforms
CMS · CRM · MarTech · Analytics · ToolsFeatured Projects
A selection of web and digital marketing projects spanning higher education, fintech, financial services, real estate, and clean energy.
Currents
Universal Media Tracker
A personal app project for tracking everything you're watching, reading, listening to, and playing — all in one place. Building it to scratch my own itch and sharpen my full-stack development skills outside of marketing.
Spark Street Digital
Founder of Spark Street Digital — a boutique digital agency focused on web strategy, marketing technology, and brand-driven digital experiences. Built to help businesses and organizations grow through intentional design, smart content, and performance-focused execution.
Ohio State Enterprise Website
Led digital strategy and web governance for The Ohio State University's primary web presence — one of the most-visited university websites in the country. Managed UX, coordinated cross-departmental teams, and drove measurable improvements in engagement and campaign performance.
Buckeye UX Design System
Led governance and strategic communications for The Ohio State University's enterprise UX design system. Partnered with product and design teams to drive adoption across university digital properties, ensuring consistent experience standards and brand alignment at scale.
CrossCountry Mortgage LO First
Led the strategy and end-to-end execution of redesigned branch and Loan Officer websites for CrossCountry Mortgage — one of the nation's leading mortgage lenders. Focused on optimization, engagement, and conversion to drive qualified borrower inquiries at the local level.
Bread Financial — Payment Assistance Center
Building and optimizing the digital experience for Bread Financial cardholders in delinquency — delivering targeted content and seamless account management flows to support customers through critical financial moments. Integrating MarTech platforms to enable personalized, data-driven communication at scale.
Epic Cleantec
Implemented a custom website for Epic Cleantec using WordPress and HubSpot, with a focus on user experience, engagement, and conversion metrics. Delivered a strategically structured digital presence aligned to content and business goals.
Let's work
together.
Whether you're looking to build a digital strategy, improve your web presence, or integrate marketing technology — I'd love to connect.